Atlanta, GA - On Sunday, April 9th, thousands of fans gathered at the Gas South Arena in Atlanta for the highly anticipated “Once Upon A Time Tour” featuring Anirudh Ravichander. Kash Patel Productions, a national cultural events producer, was proud to be a part of this historic event, which brought some of the best South Asian musical talent to North America.

From the start, we at Kash Patel Productions were excited to be working with Anirudh and his team on this tour. “Our goal was to help make this a truly memorable experience for fans in each city, and we're thrilled to say that we succeeded,” says Kash Patel the Founder of Kash Patel Productions.

Our team worked tirelessly behind the scenes to ensure that the “Once Upon A Time” Tour was a success. We took a comprehensive approach to marketing and communications, leveraging a variety of strategies to reach fans across North America. This included digital marketing, email marketing, social media, influencer marketing, regionally focused grassroots campaigns, print, traditional, radio, OTT, TV advertising, ticket sales strategies, design and creation of the official tour page, public relations, and more.

Thanks to our efforts, the tour was a huge success, with tickets in high demand from fans across the country, and around the world. Fans were treated to an unforgettable night of music and culture, featuring some of the best talent in the South Asian music industry.

We would like to take this opportunity to thank Anirudh and his team for the opportunity to work with them on this tour and Shri Balaji Entertainment the producer of the show. We would also like to thank all the fans who came out to support the “Once Upon A Time” Tour, making it a truly special and memorable experience and the event.

For more information about Kash Patel Productions and our upcoming events, please subscribe to our concert newsletter here.

To see pictures of the show, please visit our Anirudh Washington DC photo gallery which you can find here.

Photo Credit: D. Joseph Photography