How Kash Patel Productions Is Redefining Live South Asian Entertainment in North America

A New Era of South Asian Live Events

Over the last decade, Kash Patel Productions (KPP) has become a driving force in cultural entertainment across North America. Founded in 2016 by Kash Patel, the company has transformed the landscape for South Asian concerts in the U.S. and Canada, setting new benchmarks for collaboration and community connection.

From sold-out arena tours featuring A.R. Rahman and Anirudh Ravichander to powerhouse performances by Shreya Ghoshal and Sonu Nigam, Kash Patel Productions continues to raise the standard for live experiences that bring music and cultural identity together. Today, it is recognized as the largest and fastest-growing cultural event producer in North America, built on precision and a genuine respect for its audiences.

The Rise of Kash Patel Productions

Kash Patel’s vision began with a simple idea: the South Asian diaspora in America deserved the same level of production and performance quality found on the world’s biggest stages. What started as a series of local events soon evolved into arena-level productions that fused world-class sound, lighting, and design with the energy and storytelling of Indian music.

As Patel shared with South Florida Business & Wealth,

“We saw an opportunity to create something bigger, a bridge between cultures, and a platform where South Asian talent could shine on a global level.”

That mindset continues to guide every KPP show, where live music becomes a shared cultural moment, connecting generations and communities through sound and celebration.

Building Global Bridges Through Music

Partnerships have been central to KPP’s growth. Collaborating with some of the world’s largest entertainment entities like AEG Concerts West and William Morris Endeavor (WME), the company has sold out iconic venues such as Scotiabank Arena in Toronto, OT, The Prudential Center in Newark, New Jersey, and the Oakland Coliseum Arena in CA.

These alliances have helped introduce South Asian talent to new audiences while elevating the overall concert experience. From Miami to Vancouver, KPP has shown what’s possible when creative direction and cultural pride come together on the same stage.

Kash Krew Collage 2025

The Kash Krew: A Community that Moves Together

At the heart of every production is the Kash Krew, a volunteer network of over 300 fans who help power each event through outreach, coordination, and digital engagement. Their energy keeps KPP connected to its audiences and ensures that every show feels personal, no matter the size of the venue.

This shared energy has become KPP’s signature. Fans are no longer just spectators; they help bring the entire experience to life.

Setting a New Standard for Cultural Events

Kash Patel Productions stands out for its ability to blend creative production with strategic marketing, filling arenas across North America. Each tour combines advanced production technology with storytelling deeply rooted in South Asian culture. The result is a concert atmosphere that feels both global and personal, creating an experience that reflects the diaspora’s diversity.

With events celebrating traditions from Bangladesh, India, Pakistan, Sri Lanka, and beyond, Kash Patel Productions showcases the depth of South Asian heritage across every production. Its commitment to inclusion and authenticity has made it a trusted name among both artists and audiences.

2026: Expanding the Sound of Culture

As KPP looks toward 2026, new tours and collaborations are already in motion. Future productions will continue to highlight artists who push creative boundaries while deepening the company’s connection to its community.

In Patel’s words,

“Our focus is on growth with purpose. We want every show to inspire pride, bring people together, and remind them what culture can sound like when it’s shared.”

With millions of tickets sold and an ever-growing network of partners and fans, Kash Patel Productions is a cultural movement shaping how the world experiences South Asian music.

Be Part of the Community

Stay connected for upcoming tour announcements, behind-the-scenes stories, and community opportunities by joining our email list or following @KashPatelProductions on social media.


Frequently Asked Questions

Who founded Kash Patel Productions?

Kash Patel Productions (KPP) was founded in 2016 by Kash Patel, an entrepreneur and cultural event producer based in the United States. His goal was to bring world-class South Asian concerts to North America and create a platform where global artists could connect with diverse audiences through music, art, and culture.

Which artists has Kash Patel Productions worked with?

KPP has produced and promoted tours for some of the most iconic names in South Asian entertainment, including A.R. Rahman, Aastha Gill, Alka Yagnik, Anirudh Ravichander, Arunita Kanjilal, Atif Aslam, Badshah, Jonita Gandhi, Kumar Sanu, Mika Singh, Neha Kakkar, Sadhana Sargam, Sayli Kamble, Shankar-Ehsaan-Loy, Shreya Ghoshal, Sid Sriram, Sonu Nigam, Sunidhi Chauhan, Vishal & Sheykhar, and comedians like Russell Peters and Vir Das. Each tour combines world-class production design with a celebration of South Asian culture.

What makes Kash Patel Productions different from other concert promoters?

Kash Patel Productions (KPP) is known for merging high-end production with a deep understanding of the South Asian diaspora. The company goes beyond traditional entertainment to create cultural experiences that unite fans across generations. Through strong partnerships with AEG Concerts West, Live Nation, WME, and its dedicated volunteer community, the Kash Krew, KPP continues to set new standards for cultural event production in North America.

Where has Kash Patel Productions produced concerts?

Kash Patel Productions (KPP) has brought world-class South Asian concerts to some of the most iconic arenas across the United States and Canada, delivering large-scale productions that connect fans through music and culture.

KPP’s concerts have filled major venues including Pacific Coliseum in Vancouver, Tacoma Dome in Washington, Oakland Arena in California, Crypto.com Arena in Los Angeles, Smart Financial Centre in Houston, TTCU Theatre in Dallas, Lenovo Center in Raleigh, EagleBank Arena in Fairfax, Gas South Arena in Duluth, and the Seminole Hard Rock Hotel & Casino Hollywood in Florida.

Additional performances have taken place at Amalie Arena in Tampa, Grand Ole Opry in Nashville, Scotiabank Arena in Toronto, NOW Arena in Chicago, Prudential Center in Newark, and Agganis Arena in Boston, showcasing KPP’s national and international reach.

Through tours and concerts featuring A.R. Rahman, Anirudh Ravichander, Vishal and Sheykhar, Sonu Nigam, Sunidhi Chauhan, Kumar Sanu, and Sadhana Sargam, KPP continues to redefine South Asian live entertainment across North America with precision, creativity, and community.

What types of events does Kash Patel Productions organize?

Kash Patel Productions (KPP) specializes in large-scale South Asian concerts, cultural showcases, and live entertainment events across North America. Each production blends world-class production quality with the artistry and energy of South Asian music, film, and comedy.

KPP has organized arena tours and performances for global icons such as A.R. Rahman, Anirudh Ravichander, Vishal and Sheykhar, Sonu Nigam, Sunidhi Chauhan, Kumar Sanu, and Shreya Ghoshal, along with special appearances by leading comedians including Russell Peters, Vir Das, and Zakir Khan.

In addition to concerts, KPP partners with community organizations and venues to support cultural festivals, holiday celebrations, and fan-driven experiences that bring people together through music and heritage. Each event is designed to celebrate South Asian creativity while delivering a professional, unforgettable live experience.

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