Promoting in a Business (e.g., restaurant, store, salon)
Before You Go:
- Wear your Kash Krew shirt or badge if available.
- Bring printed flyers, posters, and other promotional material.
- Prepare a short introduction: who we are and what the event is about.
What to Say:
- “Hi, we’re working with Kash Patel Productions, the team behind major concerts like A.R. Rahman, Sunidhi Chauhan, and Sonu Nigam.”
- “We’d love to leave a few flyers for your customers about our next event and would be happy to post them on the window or door. I have tape right here.”
- “It’s a great opportunity for your business to be part of a big cultural event happening in our area.”
Do:
- Do walk in with confidence, a smile, and introduce yourself “Hi, I’m with the Kash Krew team. We help promote cultural concerts and events happening in our community.”
- Do ask for the manager or owner. They’re usually the decision-makers when it comes to allowing flyers or posters.
- Do bring printed materials. Flyers, postcards, or posters should look professional and easy to display near the register, window, or front counter. Note: Start with a handful of flyers. If they seem friendly and would like to take more, then you can leave more.
- Do offer to promote them in return. Example: “We’re tagging local partners on social media this week—can we include you?”
- Do respect their space. Be mindful of business hours and avoid busy service times (like lunch or dinner rush).
- Do thank them, no matter what. Even if they decline, a polite thank-you builds goodwill for next time.
- Do take photos (with permission). If they display your flyer or poster, or of where you put it up for reporting
Don’t:
- Don’t pressure them if they say no.
- Don’t block entrances or interrupt customers.
- Don’t speak negatively about other places or events.
Promoting to an Organization (e.g., student group, temple, cultural association)
Before You Go:
- Research the group: know their name, mission, parking situation, and where the office is.
- Bring printed flyers, posters, or any marketing materials needed for the mission.
- Prepare a digital follow-up message and a way to collect contact info.
What to Say:
- “Hi, I’m with Kash Krew and we’d love to collaborate or help spread the word about an upcoming show that aligns with your mission.”
- “This concert celebrates our shared culture. We’d love your help in spreading the word to your members.”
- “May we leave some of these flyers with you in your office or is there a better place to leave them” Is there a place where we can hang up our poster I have tape.
Do:
- Mention that we may be able to offer group discounts, social media shoutouts, or volunteer opportunities and can reach out to info@kashpatelproductions or [email protected].
- We can also help set up a contest to give away tickets to the event if you are interested. I can let our team know and they can reach out.
Don’t:
- Don’t show up unannounced. Always get permission from the organization office, staff, or leadership before distributing flyers or speaking to members.
- Don’t wear inappropriate clothing. Avoid shorts, sleeveless tops, or anything overly casual. Dress modestly and respectfully.
- Don’t enter the main areas for promotion. Stay in designated community or public spaces unless invited to do otherwise.
- Don’t interrupt prayer, services, or group activities. Time your visit when things are quiet—ideally before or after events.
- Don’t be pushy. If someone declines a flyer or isn’t interested, smile and thank them—never pressure anyone.
- Don’t blast music or be loud. Keep a calm tone and avoid playing videos or songs unless previously approved.
- Don’t leave flyers without permission. Ask where you can leave materials—some organizations may only allow posting on designated bulletin boards.
- Don’t eat or bring food unless it’s part of temple protocol. Follow all protocols around food areas and cleanliness.
- Don’t forget to say thank you. Always thank organization staff or volunteers before you leave and offer to follow up via email.
Promoting at Another Event (e.g., festival, mela, music night)
Before You Go:
- Get permission from the host or organizer or clearance from our team.
- Bring printed flyers, posters, or any marketing materials needed for the mission.
What to Say:
- “We’re with Kash Patel Productions—the company bringing the next big Bollywood concert to town.”
- “Scan this QR code to get early access or win VIP tickets.” Use whatever is part of the mission document – this is an example.
Do:
- Engage with people. Don’t just hand out flyers. Mention what makes the show unique or special like this is the only stop in town, limited-time deal, etc. Refer to the mission for what to share.
- Do keep materials neat and protected. Use a folder or clipboard to prevent bent or damaged flyers.
- Do carry extras. Always bring more than you think you’ll need—it’s better to have leftovers than run out mid-mission.
- Do distribute with purpose. Hand flyers directly to people who show interest, and always place materials in visible, approved spots. High-traffic areas like entrances, near cash registers, restrooms, and bar counters are ideal for visibility.
- Do collect photos for your reporting purposes.
Don’t:
- Don’t interrupt performances or block foot traffic.
- Don’t hand out damaged, wrinkled, or outdated flyers. It looks unprofessional and can create confusion.
- Don’t litter. Never leave extra flyers on the ground, in unapproved spaces, or places where they might be tossed.
Promoting in Parking Lots and Flyering Cars
Before You Go:
- Check local rules or event guidelines on flyering—some areas prohibit this.
- Carry flyers in a neat stack, wear team gear, and stay in well-lit areas.
Best Practices:
- Place flyers under windshield wipers—not on door handles or inside cars.
- Be quick, clean, and respectful. Avoid placing flyers on cars with visible “No Solicitation” signs.
- If approached, calmly explain: “We’re part of a street team for a local concert.”
Safety & Etiquette:
- Always work in pairs or groups.
- Don’t litter—pick up any flyers that fall or are discarded.
- Take photos of flyered rows to show proof of work.
Don’t:
- Don’t lean on or touch the car body.
- Don’t argue with security—just leave the area if asked.
Kash Krew Volunteer Guide: Helping at a Concert
Whether you’re helping with guest check-in, flyering, or simply supporting the vibe—every Kash Krew member plays a big part in creating an amazing experience. Here’s how to do it right:
🧭 Before You Go
- Wear your Kash Krew shirt or a clean all-black outfit if shirt isn’t available or if you are picking up your shirt at the venue. Also bring a jacket, venues are often cold.
- Charge your phone and bring a portable charger.
- Pack and bring any unused flyers, posters, or materials you were assigned. Also, bring water/snacks if it’s a long shift.
- Review DOS and all information given including event basics: artist name, showtime, set times, volunteer schedule, venue policies, and where to direct questions.
- Know who your team lead is and how to reach them onsite.
Do
- Be on time, check-in, and listen to your lead’s instructions.
- Greet guests and team members with a smile and friendly energy.
- Keep high-traffic areas organized: help manage lines, direct guests, or assist at entry points.
- Distribute materials (if needed) in high-visibility areas before or after the show, not during performances.
- Capture content for social media (only if assigned): crowd energy, signage, and behind-the-scenes shots.
- Keep your space clean—pick up any trash or dropped materials.
- Be flexible—assignments may change depending on what’s needed.
- Do make sure to drop all the content you collected in a google drive.
Don’t
- Don’t promote or pass out flyers during performances—it’s distracting and not allowed by venues.
- Don’t block entrances, exits, or emergency pathways.
- Don’t argue with venue staff, security, or guests. If an issue arises, get your team lead.
- Don’t use your phone for personal reasons during your shift. At no point should you be taking pictures of artists or backstage. If allowed we will let you know.
- Don’t wander from your assigned area without checking in.
- Don’t speak negatively about the event, artist, venue, or any other promotions.
- Don’t leave early without letting your lead know.